Next year, Birmingham City University in the UK will be offering a one-year master’s degree course in social media. Students will learn the ins and outs of social networking applications as public relations, communications and marketing tools. Designed to accessible to anyone, the course takes a scholarly look at services like Facebook, Twitter, Bebo and so on. Although learning the nuances of social media in the business world may have a place as part of a larger curriculum, it seems like too little to base an entire Master’s program on. Early responses to the class have people scratching their heads at the relevance of a line of study that could essentially be completed for free by just getting hands-on experience with the social media tools out there.

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