In the 2006 movie This is England, a young aspiring skinhead drags his mother to the local shop to be outfitted in the standard “uniform”- Doc Martin boots, tight black Levis, red suspenders, and a Fred Perry polo shirt. The latter of these brands, Fred Perry, has recently come under fire by the German government for being part of the current dress code for right-wing extremists and Neo- Nazis, which has resulted in Berlin's police officers being warned about, and in some cases banned from wearing, the eponymous label. In addition to Fred Perry, officers seen wearing Ben Sherman, Lonsdale, and Alpha Industries labels (among others) may face disciplinary action by the German government. The labels themselves, in an attempt to disassociate themselves with such extreme ideologies, have sought to limit where their brands are sold and have spoken publicly condemning their connection to such groups.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in