Experiments in Social Media Marketing: A Recap
Running A Dialogue With Readers via Twitter What's a report on social media without a mention of Twitter? The micro-blogging site lets you see what your friends are up to and update them as to your goings-on in 140 characters or less.
Though the box asks “What are you doing?”, Twitterers use it to alert others to their whereabouts, solicit opinions from followers and include links to other sites and articles. One of the reasons Twitter is so popular is that it enables followers to respond publicly by addressing a comment to ”@username.” (It also allows you to send a private direct message, but only if both Twitterers are following each other.) Other common notations used include “RT” (retweet: essentially a forwarding mechanism that can help improve a user's reputation) and the “#” symbol, which tracks the popularity of the attached word, as in #PSFK.