Our friends at Anomaly have spent a lot of time in the last few months helping Umbro with the launch of the new England football jersey plus a line extension named Tailored By England. The shirt was first worn last weekend in a match between England and Slovakia (England won 4-0).

This video gives some background to the new line. If you’re in London, you can check out the merchandise at a pop-up store in East London; and in New York you can see it in Jeff Staple’s Reed Space Annex.

Anomaly’s founding partner Carl Johnson is speaking at PSFK Conference NYC this Thursday about their IP work. Tickets here.

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