I was reading the blog of a famous new media “pundit” the other day, when I stumbled across the statement everyone in the communications business has repeatedly heard since time immemorial… “No one reads ad copy.” I will give the “pundit” a certain license to suggest that might be true when applied to some of the newer forms of digi-baloney floating around the ether, and yes, I am talking about Twitter, ‘cos with a limit of 140 characters, to paraphrase dear old Gertrude Stein, there’s not much there there… Although, by the time the dedicated “Twitterati” have pounded out thousands of words in their every waking hour; who knows, like the thousand monkeys locked in a room with their thousand typewriters, they might end up writing War & Peace.

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