George Parker: No One Reads Ad Copy, and Other Chestnuts!

George Parker: No One Reads Ad Copy, and Other Chestnuts!
Advertising
George Parker
  • 31 march 2009

I was reading the blog of a famous new media “pundit” the other day, when I stumbled across the statement everyone in the communications business has repeatedly heard since time immemorial… “No one reads ad copy.” I will give the “pundit” a certain license to suggest that might be true when applied to some of the newer forms of digi-baloney floating around the ether, and yes, I am talking about Twitter, ‘cos with a limit of 140 characters, to paraphrase dear old Gertrude Stein, there’s not much there there… Although, by the time the dedicated “Twitterati” have pounded out thousands of words in their every waking hour; who knows, like the thousand monkeys locked in a room with their thousand typewriters, they might end up writing War & Peace.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.