Good Ideas in Design at Good Ideas Salon London
This past January, PSFK hosted the Good Ideas Salon London. For our Good Ideas in Design session, long time PSFK contributor Amanda Gore led an eclectic panel, including Cameron Leslie, founder of the Fabric and Matter nightclubs, Coralie Bickford-Smith, designer of amazing book covers for Penguin books, Kate Moross, creative extraordinaire, and Nicolas Roope, founder of Poke and Hulger in a conversation on how design can-and must- weave a story between an audience and a product, service, and brand.
The panel spoke quite extensively about the creative process and there seemed to be a general consensus amongst the panelist that playfulness and experimentation are crucial to good design. A well designed product should reflect a designers commitment to the product – and by creating appealing products, designers have the ability to build authentic relationship with their communities.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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