Hyundai Readies a Prius Fighter

Hyundai Readies a Prius Fighter
Design
Dave Pinter, PSFK
  • 25 march 2009

While the Toyota Prius hasn’t yet reached the market saturation that the Honda Accord did in the 1990’s, it is, however like the Accord becoming a benchmark vehicle other manufacturers are looking to better. Jalopnik reports that Hyundai is preparing to unveil a new hybrid concept that the company hopes will be a contender in the growing segment of hybrid sedans. Called the BLUE-WILL, the concept will debut at next week’s Seoul Auto Show.

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