While the Toyota Prius hasn’t yet reached the market saturation that the Honda Accord did in the 1990’s, it is, however like the Accord becoming a benchmark vehicle other manufacturers are looking to better. Jalopnik reports that Hyundai is preparing to unveil a new hybrid concept that the company hopes will be a contender in the growing segment of hybrid sedans. Called the BLUE-WILL, the concept will debut at next week’s Seoul Auto Show.

Hyundai has revealed the first pictures of an innovative plug-in hybrid concept car. The BLUE-WILL concept is powered by an all-aluminium Gasoline Direct Injected 1.6-litre engine which is coupled to a Continuously Variable Transmission and a 100kw electric motor which is at the heart of Hyundai’s parallel hybrid drive architecture. Electric power, stored by a Lithium Ion Polymer battery pack, is neatly bundled with the fuel tank under the rear seat to maximise luggage space.

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