iTunes Implementing a Tiered Pricing Structure

iTunes Implementing a Tiered Pricing Structure
Dan Gould
  • 26 march 2009

iTunes is going for a new pricing structure starting on April 7th. A tiered pricing plan will charge $1.29 for popular songs (including long-standing classics), and dial down to a low price of 69 cents for the least popular. This sliding pricing structure is supposedly based on supply and demand economics, but as Gizmodo points out – there is an infinite supply of any mp3. And besides, the most popular songs are going to be the most available tracks on blogs, file sharing networks and streaming audio services.Though this system bodes well for new artists who can go for the discount price to help promote their work, it seems like a move that may and up hurting sales.

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