The Guardian recently sat down with Rob Bondurant VP of Marketing at Patagonia and asked him to discuss their sustainable model and how they will continue to innovate for the future. Beyond simply furthering the reach of their own brand, we found Patagonia's desire to provide leadership in the areas of ethical business practices to be particularly noteworthy.

During 2008, the company started the Organic Exchange with the sole purpose of training other companies to source and manufacture organic goods. In an effort to provide their customers with greater access to information and promote transparency, they created the Footprint Chronicles, a study that traces the life cycle of a product from design through to shipment.

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