The Big Money takes an inside look at Pet Holdings Inc., a Seattle-based startup that serves as the umbrella to online phenoms such as Fail Blog, I Can Has Cheezburger and Engrish Funny.  Although the company didn't invent these online fads turned institutions, they have monetized them by building a business model based on the marketing of internet memes, either buying up preexisting real estate on the web or developing brand new sites around them. Currently, their budding empire gets nearly 5.5 million page views per day, making it one the most popular networks of sites on the entire web.

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