MagCloud: D.I.Y. Magazines
Hewlett-Packard is making a bid to become your local newsstand and boutique printing press all-in-one, albeit on a global scale. With their new service MagCloud, H.P. has provided would-be publishers with the infrastructure to produce magazines on any scale – from single issues to thousands of copies – for the flat rate of 20 cents a page. A reasonable cost when you consider that a professional printer will typically charge an initial fee – generally steep – based on a required number of pages and the copy shop down the road charges somewhere in the realm of 10 cents a page for an inferior product.