Design Thinking: Human-Centric Innovation

MEDIA ARTS MONDAYS:  Design Thinking: Human-Centric Innovation
Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)
  • 19 march 2009

People have always gravitated to things that are well designed. Design creates desire, but what good design means today is becoming far more than just face value. People expect more of the things they buy and use to serve a purpose; to actually solve a problem or to improve their situation, not just look nice. Good design is human-centric. It satisfies both the audience’s needs and desires, and good designers know how to put the audience experience first to get to ideas that are both solution and style. It’s called Design Thinking and it’s a way of thinking all brands could benefit from. Understanding audiences, from their problems to their passions, needs to be part of how all brands create today—not just as interesting context, or as a stat to justify our ideas, but as the starting point for the solutions themselves.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.