Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)
  • 20 march 2009

Let’s face it — people are starting to burn out on all the “going green” talk, especially from the brands that aren’t putting their money where their mouth is. Confused by a whole new green vocabulary and fed up with being told what to do (or more often, what not to do) consumers are quickly becoming eco-fatigued. But in this economic climate where consumers are making a lot more decisions by the numbers, there is a unique opportunity for the brands that allow people to calculate their impact on the environment and their pocketbook at the same time. Trendwatching coined the term “eco-metering” which can be defined as calculating, counting and comparing people’s environmental impact.  And by making it more fun, sharable, tangible, and, erm, “eco”-nomical, people might find it a whole lot easier being green.

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