Newspapers: Innovation From Europe
The New York Times has a feature on the innovation being led by European newspapers in their struggle to survive. To be honest, the piece is light on inspiration and spends too much time looking at the rather odd attempts of certain newspapers who are trying to avoid being listed on Google. Nevertheless, a couple of good ideas are written about. In one example the Norwegian VG Nett, an offshoot of tabloid Verdens Gang, makes money from selling added-value services to its readers:
The star performer online is VG Nett, a Web site loosely affiliated with Verdens Gang, a tabloid newspaper. VG Nett has a profit margin of more than 30 percent and rivals Google as the most popular Web site in Norway.