We’re looking forward to having Danielle Sacks, award-winning staff writer at Fast Company, join us at PSFK Conference New York on April 2. With a panel including Bart Haney (fuseproject), Carl Johnson (Anomaly),  Ben Malbon (BBH Labs) and Robbie Vitrano (Trumpet), Danielle will be moderating a discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate.

First, who are you and what do you do?

I’m a features writer who happens to write for a business magazine about ideas, innovation, creativity, and progressive thinkers. I’m fascinated by the intersection of business and culture, and finding colorful people who embody the tensions of cultural shifts. In my former life I wrote fiction (my degree is in creative writing), however I discovered that for me journalism was a far more liberating expression: writing about real things happening in the real world that real people are doing. It’s just a matter of finding those stories. For Fast Company I’ve written cover stories on The Tipping Point’s Malcolm Gladwell and Crispin Porter’s Alex Bogusky; profiles on Project Runway’s Tim Gunn and controversial environmentalist Adam Werbach; and exposes on green designer William McDonough and cultural marketing guru G. Clotaire Rapaille.

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