We’re looking forward to having Matthew Lusk (Hecho, Inc) join us at our upcoming PSFK Conference NYC 2009. Matthew will be on a panel moderated by Dave Pinter (PSFK, GRID2) and that includes Ryan Jacoby (IDEO), Simon Collins (Parsons) and Sarah Beatty (Green Depot), and which will touch upon how sustainable, economic and socially conscious issues are driving the design of new products and services.

First, who are you and what do you do?

I’m a sculptor living in Brooklyn. I moved to New York shortly after receiving my MFA degree from the School of the Art Institute of Chicago. A native of Detroit, I grew up as a twin son to carpetbagging parents in the foothills of the Appalachians in northeast Georgia. My artistic practice concentrates on constructing ambivalent spaces that bother the conventions of the American Dream. I operates within a kind of lowercase-a american vernacular and organize installation-based group exhibitions in an around New York City.

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