Selling Retro with Comfort Packaging

Selling Retro with Comfort Packaging
Larissa Hayden
  • 5 march 2009

As you may have noticed from our recent post about beverage rebranding, companies have a hard time selling new images to consumers. One notable exception from that article was the Throwback edition of Pepsi and Mountain Dew. Apparently, it is easier to get consumers to like things that they are familiar with as opposed to anything new and different (which they typically, eventually learn to like).

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