Stella Artois Remixes Hollywood “Classics”
Stella Artois has taken a cue from the remix culture being perpetrated on the internet in their new campaign for their 4% lager, creating three Triple Filtered film trailers that re-imagine contemporary Hollywood through the lens of Nouvelle Vague cinema. These spoofs have been created by UK based agency Mother London, continuing their strategy from late 2008 that pays homage to the decadently elegant lifestyle of the French Riviera in the 1960's. The throwback ads ask us to “Remember the days when men were strong and silent, women were chic and sophsitique and the action was as smooth as our 4% triple filtered beer.” Though tongue and cheek, the spots maintain the authentic look of the era from the washed out color palette to the highly stylized fashion while working the brand into the plot line in subtle ways. Whether or not these mash-ups will translate into greater sales of the new beer remains to be seen, but they certainly are entertaining.