In an alarming but not all too shocking article, the New York Times revealed that the average American adult is exposed to screens (TVs, cell phones, G.P.S.s) for about 8.5 hours a day. In addition, they are subject to 61 minutes of TV ads and promotions a day. Although most of this exposure is from television, computer usage has usurped radio as the second most common medium.

The fact that the number of minutes spent with media is about equal across age groups (with the exception of 45 to 54 year olds, who spend an hour more than others) is a surprising statistic. This may seem counter intuitive to those who assume that younger demographics spend a disproportionate amount of time with screens. Digital multitasking, too, is not solely reserved for the younger crowd. The likelihood of multi-screen multitasking was consistent up to the early 50s, where the numbers then dropped down.

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