Taste the Ad, Buy the Product

Taste the Ad, Buy the Product
Advertising
Scott Lachut, PSFK Labs
  • 26 march 2009

Put this in the category of now we’ve seen everything – or perhaps more appropriately, tasted – US Ink, a subsidiary of Sun Chemical Corporation, has developed Taste-It Notes, a design innovation “Bringing Flavor… to Print Advertising.” We immediately pictured scented perfume ad meets supermarket sample, all combined in one edible strip. And while this sounds like a last ditch effort to save print advertising, representatives of First Flavor – the company that manufactures the strips – claim that initial audience trials have met with success. The Deal reports, “1.5 million people have tasted the Taste-It Note, and 59% were more likely to purchase the product after tasting it.” Which is apparently good enough for brands like Campbell’s, Skyy and Welch’s that have all signed on to First Flavor’s growing roster of clients. Still, just because an ad can now boast of co-opting yet another one of our senses, doesn’t mean it makes sense. 

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