Tata Motors’ Nano, World’s Cheapest Car Debuts

Tata Motors’ Nano, World’s Cheapest Car Debuts
Scott Lachut, PSFK Labs
  • 23 march 2009

In early 2008, we wrote about the hype surrounding India’s Tata Motors and their plan to produce the newest version of the “folks’ wagon” with their pared down Nano car, a vehicle that takes the idea of affordability to new levels with its Rs 100,000 ($2000) price tag. And while the company’s concept has been beset by criticisms from the beginning, questioning its manufacturing processes as well voicing concerns over the Nano’s safety and overall environmental impact, Tata’s vision has become a reality with today’s debut.

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