The one-for-one model isn’t working so well for OLPC, but it’s doing wonders for a small company called TOMS Shoes, which donates one pair of shoes for every pair sold. The shoes have a distinctly traditional look to them (they’re modeled after the traditional Argentinian alpargata, a simple slip-on canvas shoe), but they’ve certainly crossed over into the mainstream. As TOMS preps to launch its most recent design collaboration with Element Skateboards, PSFK talks to founder Blake Mycoskie about where the company came from, and where it’s going.

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