WANT: Fake Retail Encourages Saving Money

WANT: Fake Retail Encourages Saving Money
Design
Dan Gould
  • 27 march 2009

WANT is an interactive (anti) retail experience created by the the University of Washington’s Environmental Design class. The exhibit is designed to make learning about saving money a pleasurable experience. Actual goods are replaced with lookalike objects that preach the benefits of thrift. It’s an interesting subversion, encoding a message at-odds with the  inherent nature of the retail environment.

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