2010: The Web Wins Over TV
A research report by Microsoft (who we must remember has a vested interest in the internet) says that in June 2010 web consumption in 2010 should average 14.2 hours per week compared to 11.5 hours a week for broadcast TV.Europe Logs OnView more presentations from crossthebreeze.
Other key findings include:
• Internet use on PCs will drop from 95% today to only 50% over the next 5 years as other web enabled devices such as IPTV, games consoles and mobile phones become more popular
• Online video has established itself as the most popular online entertainment application, with more than 1 in 4 (28%) Europeans watching short or full-length videos – an increase of over 150% since 2006