9 Reasons Why Japanese Interactive Work is Awesome

9 Reasons Why Japanese Interactive Work is Awesome
technology
Adrian Lai
  • 3 april 2009

Japan’s visual and technologically-focused culture sets it up for creating killer interactive work. When Projector, a small unknown digital shop in Tokyo, won last year’s Cannes Titanium for Uniqlock, people started taking notice. Iain Tait, a co-founder of Poke, recently posted a list of “9 reasons why Japanese interactive work is awesome” on his blog, Crackunit.com. The list is based on his experience judging this year’s One Show Interactive Awards and observing that the most outstanding work seems to be coming from Japan. Although he makes the disclaimer that his observations are based on assumptions and generalizations, he also makes some key points on how Japan’s techno-centric culture and attention to detail inherently rubs off on the work. A summary of Iain’s 9 reasons.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.