On why doubleTwist exists:

To create a unifying media platform that connects consumers with all their media and all their devices, regardless of whether they are online or offline.

We feel that just like you don’t have to use a different browser for every web site you visit (Firefox to read the NY Times, IE to stream Hulu, Chrome to browse YouTube, etc) you shouldn’t have to use iTunes for Apple products, Nokia software for Nokia phones, Sony software for Sony products, etc.

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