American Apparel Lets the Consumer Decide

American Apparel Lets the Consumer Decide
Advertising
Laura Feinstein
  • 15 april 2009

American Apparel is no stranger to controversy. In the last couple of years they’ve induced the ire of zoning boards, spawned a league of proto-porn copycats, and were even denounced by Woody Allen. At the focal point of detractors’ arguments against the brand is the use of blatant sexual imagery in their advertising. Perhaps as a result of bad PR, law suits, and the general confusion surrounding the brand’s messaging, or maybe just as a show of good will, the LA based cotton clothing purveyor is attempting to democratize their newest Ad campaign in Harlem by allowing residents to vote on the AA blog for what image should be used for their newest “Brick Graphic”.

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