Andrew Keen, outspoken critic of the culture that has grown up around Web 2.0’s democratization – which he refers to as “the cult of the amateur” – recently presented on the future of social media at the Next Web in Amsterdam. In his estimation, traditional media’s demise has been hastened by the rise of 2.0. One assumes this was fueled by the notion of “everyone as creator” coupled with the free exchange of information online that lead to a disintegration of any central power structure – i.e. users can now just as easily go to YouTube to watch a clip of their favorite show as they can to the network that originally distributed it. Yet despite Web 2.0’s permanent alteration of the landscape, it too is in its death throes according to Keen, who points to the fact that big players in the space like YouTube and Facebook haven’t figured out ways to generate revenue streams from their online communities.

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