Digital wisdom has been that URLs should be as descriptive as possible so that Google can use the words contained in them to help judge whether they should point a search query to that link. This has led to longer and longer URLS which has been ok until Twitter came on to the scene and became a main driver of traffic for websites.

The big issue people who use Twitter sharing links is that a lengthy URL means less words to write around it. Yes, Twitter does shorten URLs but after a user submits them – therefore in the default ‘What Are You Doing Box’ a link like this one http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/consumers_blame.html takes 88 characters and leaves only 52 for the user to add commentary to.

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