Book Review: George Parker’s The Ubiquitous Persuaders
Prolific creative consultant and PSFK columnist George Parker isn’t afraid to bring some real talk to the table in his most recent book, The Ubiquitous Persuaders, a rousing look at the quickly evolving world of advertising – where it’s heading and how far it’s come. The book serves as a much-needed update to Vance Packard’s 1957 book The Hidden Persuaders, which attempted to expose the nefarious world of media manipulation, subliminal advertising, and other business-driven mind control closing in on us.
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