Book Review: George Parker’s The Ubiquitous Persuaders

Book Review: George Parker’s The Ubiquitous Persuaders
Advertising
Christine Huang
  • 13 april 2009

Prolific creative consultant and PSFK columnist George Parker isn’t afraid to bring some real talk to the table in his most recent book, The Ubiquitous Persuaders, a rousing look at the quickly evolving world of advertising – where it’s heading and how far it’s come. The book serves as a much-needed update to Vance Packard’s 1957 book The Hidden Persuaders, which attempted to expose the nefarious world of media manipulation, subliminal advertising, and other business-driven mind control closing in on us.

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