A very interesting piece of interactive advertising from Tribal DDB Amsterdam for Philips’ latest product offering – the 21:9 TV that offers a near-cinematic experience. The agency commissioned Stink Digital Director Adam Berg to re-create a scene from a film that would make the viewer feel as though he was, indeed, in a cinema theater. The offering: Carousel, based on – hey, you there, why so serious? – yes, The Dark Knight.

We suggest watching the film from the campaign site, and in full screen, for the real experience. [via the Denver Egotist]

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