Charting the Rise and Consolidation of Organic

Charting the Rise and Consolidation of Organic
Scott Lachut, PSFK Labs
  • 10 april 2009

Between 1997 and 2002, the USDA drafted and implemented a National Organic Standard, an act that unified the disparate state by state regulations and unified certification under one umbrella. This move, while benefiting the consumer, by providing a universal labeling system for recognizing a product as organic, also opened the door for giant food manufacturers like Kraft, ConAgra and General Mills to enter this segment of the marketplace.

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