Diesel Announces Home Collection at Milan Furniture Fair

Diesel Announces Home Collection at Milan Furniture Fair
Dave Pinter, PSFK
  • 21 april 2009

Having one of the best design fairs located right in its home town seems to have inspired Diesel to expand their Successful Living campaign into the home. The fashion label announced a collaboration with Italian design staples Foscarini, Moroso, and Zucchi to produce a range of furniture pieces and lighting fixtures. Diesel put an interesting spin on developing the collection in contrast to how a furniture maker would. They clearly used a similar approach to applying inspiration to a new apparel line in how the home collection was assembled. They’ve released a short video that shows it was a lot of science.

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