The look of an iPhone and the fact that it provides constant internet access to users are easily among the main reasons for its success. Somehow though, most of the brand advertising that we have seen on the iPhone so far hasn’t been very innovative. Dockers is set to change this with its ‘shakeable ad’, which it claims is the world’s first such ad. Media agency OMD and Medialets, an agency that specialises in advertising for the iPhone, are behind its creation. Perhaps this will set the standard for a new kind of mobile advertising.

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