Embedded Brands

Embedded Brands
Anjali Ramachandran
  • 9 april 2009

The Design Management Institute has a very interesting article by Guido Stompff, Senior Designer at Océ Technologies in the Netherlands, about the concept of an ‘embedded brand’. An embedded brand is “a brand that derives from the deeply rooted, often unconscious paradigms, values, and beliefs of an organization that will will manifest itself in many subtle ways within the products.”

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