Ford Fiesta: PSFK Drives the US-Bound Affordable Premium Small Car

Ford Fiesta: PSFK Drives the US-Bound Affordable Premium Small Car
Design
Dave Pinter, PSFK
  • 7 april 2009

If you were in Soho NYC this morning you might have caught a glimpse of a bright green hatchback swerving through the cabs…that was us. The car in question is the new US bound Ford Fiesta already drawing favorable reviews from Europe. The sleek exterior goes a long way to bury the term econobox. The five door hatchback, like the new VW Polo we mentioned previously, has a very refined feel. The small car segment, mostly due to Europe’s influence is undergoing a renaissance. While manufacturers race to bring new alternative energy vehicles to market, small, efficient cars represent a bridge segment to the next generation plug-in hybrids.

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