How VCs Can Work With Ad Agencies
Fred Wilson from Union Square Ventures has posted the presentation he gave recently at the AdAge Digital conference.
Fred Wilson from Union Square Ventures has posted the presentation he gave recently at the AdAge Digital conference.Ad Age KeynoteView more presentations from fredwilson.
In the presentation, Wilson talks about ways that VCs can work with ad agencies. These include:
* Fund new kinds of agencies to work with and possibly buy (e.g. Zeus Jones & Federated Media) * Fund new kinds of ad networks to buy media from (e.g. Meetup and Feedburner) * Fund earned media platforms to run earned media platforms on (e.g. Twitter and boxee) * Fund analytics, measurement and reporting (.e.g. quantcast)