Kay: Social Ideas not Social Media
Writing on the AgencySpy blog, Modernista!’s head of planning Gareth Kay argues that we should stop obsessing over social media and what it can do for a business and instead spend our time trying to deliver social ideas that delight consumers. He says:
Rather than focusing on social media shouldn’t we be focusing on social ideas? This may sound a little trite, but I think it’s important. Rather than (again) using communications as a sticking plaster to cover real fundamental issues a business faces, it forces us to confront what it is that we need to do at a more fundamental level.