Branded iPhone Apps

MEDIA ARTS MONDAYS:  Branded iPhone Apps
Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)
  • 6 april 2009

As revolutionary as the iPhone was when it was introduced, the ultimate potential of this all-display device was realized when apps came along. Those amazing downloadable programs that sit on your screen are transforming the iPhone from a really great mobile phone into a device that can become virtually anything you need it to be. In the words of NY Times technology writer David Pogue: “they make the iPhone (or the iPod Touch) do absolutely amazing things…stunts a cellphone has no right to perform.”  And apps not only make the device more functional and fun, they make the iPhone a device that changes around you — the things you like, your hobbies and interests, your career, your sense of humor.  Although everyone has the same hardware, the apps people choose to add make every phone unique and personal.

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