MEDIA ARTS MONDAYS:
Words Beyond Paper & Pixels
Art has always been a source of inspiration for the ad industry and continues to lead to new avenues for brand expression. If art imitates life, ads imitate art for good reason. Our talent is still about storytelling and words are still some of our most important tools, but technology continues to provide new canvases for bringing brand messages to life.
While paper and pixels are the default solutions for marketers to get their words into the world, there is an exciting new frontier to explore at the intersection of art and technology. The examples shown illustrate that, in the hands of creative minds, technology innovations provide opportunities to say things in new, unexpected and artful ways. Brands that can demonstrate their creativity through new kinds of canvases have the chance to be seen in a groundbreaking light.