Mobilizing Green Through Brand Engagement and New Thinking
What is clear is that climate change and some related environmental issues are very present at an awareness level in the public eye; what’s less clear to the public at large is exactly how to work with these issues, to transform local infrastructure and lifestyles, and to generate opportunity and value from this transition. The path forward for people is not yet clear, but could be. In the words of Bill Becker, a US policy advisor and head of the transition team task force: “There is a need to lead and to mobilize the public”. And he’s banging on what I’m banging on about, but who is going to do this mobilizing?