Mobilizing Green Through Brand Engagement and New Thinking

Mobilizing Green Through Brand Engagement and New Thinking
Advertising
Tamara Giltsoff
  • 20 april 2009

What is clear is that climate change and some related environmental issues are very present at an awareness level in the public eye; what’s less clear to the public at large is exactly how to work with these issues, to transform local infrastructure and lifestyles, and to generate opportunity and value from this transition. The path forward for people is not yet clear, but could be. In the words of Bill Becker, a US policy advisor and head of the transition team task force: “There is a need to lead and to mobilize the public”. And he’s banging on what I’m banging on about, but who is going to do this mobilizing?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.