Music Piracy May Actually Help Sales

Music Piracy May Actually Help Sales
technology
Dan Gould
  • 21 april 2009

A study from the BI Norwegian School of Management has discovered that illegal music downloaders may not be as detrimental to record companies’ bottom line as previously thought. The research examined the buying habits of 2,000  online music users, and found that those who downloaded tracks for free (both legally and illegally), were 10 times more likely to pay for music. The subjects often said that the freely gotten music was used to inform their subsequent purchases.

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