Music Piracy May Actually Help Sales

Music Piracy May Actually Help Sales
Dan Gould
  • 21 april 2009

A study from the BI Norwegian School of Management has discovered that illegal music downloaders may not be as detrimental to record companies’ bottom line as previously thought. The research examined the buying habits of 2,000  online music users, and found that those who downloaded tracks for free (both legally and illegally), were 10 times more likely to pay for music. The subjects often said that the freely gotten music was used to inform their subsequent purchases.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.