NY Auto Show: Hyundai Reveals New Design Focus

NY Auto Show: Hyundai Reveals New Design Focus
Design
Dave Pinter, PSFK
  • 9 april 2009

Hyundai has created some innovative programs surrounding its vehicles like the America’s Best Warranty offer and the quickly copied Hyundai Assurance program that allows customers to walk away from a financing obligation when certain adverse life events occur like the loss of a job. What Hyundai hasn’t managed to do with great success is translate this kind of innovative thinking into the design of its vehicles. Until now.

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