NY Auto Show: Hyundai Reveals New Design Focus
Hyundai has created some innovative programs surrounding its vehicles like the America’s Best Warranty offer and the quickly copied Hyundai Assurance program that allows customers to walk away from a financing obligation when certain adverse life events occur like the loss of a job. What Hyundai hasn’t managed to do with great success is translate this kind of innovative thinking into the design of its vehicles. Until now.
Today at the NY Auto Show, the company unveiled a new hybrid crossover concept vehicle called the Nuvis. Hyundai has pledged to lead all brands in U.S. fuel economy by 2015 and the Nuvis is built around the companies Hybrid Blue Drive architecture that has some interesting technical innovations.