Pay-for Content, Secrets to the Cellphone’s Success

Pay-for Content, Secrets to the Cellphone’s Success
technology
Scott Lachut, PSFK Labs
  • 7 april 2009

When we look at the discussion happening around monetizing content on the web, payment models from the likes of the Wall Street Journal, Consumer Reports and Apple’s iTunes are the successes that are most often held aloft as potential saviors for an entire industry of producers. But no one seems to be talking about the quiet successes of cellphone providers and mobile content creators. Consumers are increasingly using their mobile devices to download everything from games to ringtones and often for a price, yet no one seems to be complaining about not being able to get them for free. Why is this?

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