Pay-for Content, Secrets to the Cellphone’s Success

Pay-for Content, Secrets to the Cellphone’s Success
Scott Lachut, PSFK Labs
  • 7 april 2009

When we look at the discussion happening around monetizing content on the web, payment models from the likes of the Wall Street Journal, Consumer Reports and Apple’s iTunes are the successes that are most often held aloft as potential saviors for an entire industry of producers. But no one seems to be talking about the quiet successes of cellphone providers and mobile content creators. Consumers are increasingly using their mobile devices to download everything from games to ringtones and often for a price, yet no one seems to be complaining about not being able to get them for free. Why is this?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.