Peep Insights: Beauty and the Web in China

Peep Insights: Beauty and the Web in China
Maria Vrachnos
  • 29 april 2009

Marketers often tout the potential of the Chinese Internet based on sheer numbers — the country has more people online than in any other, an estimated 298 million users. But analysts add that the Chinese, especially youth, use the Internet in a fundamentally different than their Western counterparts. Recent advertising efforts in cosmetics have taken advantage of that difference – with surprising results.

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