Peep Insights: Recession’s Sweet Tooth
For some, Easter-time means stuffing yourself with chocolate, jellybeans, and marshmellowy delights. But it’s not just the recent holiday that has crowded the candy aisle. The economic downturn appears to have a distinct sweet tooth. Candy stores around the country are reporting a jump in sales since the slowdown last fall, as people everywhere rush to fill up on sugary snacks.
No one knows exactly why the recession inspires candy cravings. A recent New York Times article pondered possibilities for the candy craze: Penny pinchers looking for an affordable pleasure? Stressed adults nostalgic for their childhood? The simple happiness of a quick sugar rush?