Pic: 20,081 Holes Make An Ad

04/15/09

Written By:

Piers Fawkes

6024 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

Previous Articles:

So What's With All The Big Logos? PSFK Visits The Essex Market, A Modern Take On An Old New York Tradition PSFK Visits New York State's Field + Supply Makers Craft Fair

This ad for Makita precision power tools in South Africa was created by drilling just over 20,000 holes into a white canvas.

[Via]

UP YOUR QUOTA FOR JUST $15 A MONTH

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.

Subscribe Now More Options

Already a subscriber? Log in

(powered by Wallkit)

Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Brand Activation & Immersion 'Embarrassing' Plastic Bags Encourage Customers To Bring Their Own

To encourage sustainability, customers who forget reusable bags at the East West Market in Vancouver must use awkward plastic bags instead

Podcast Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Beauty Inside Sustainable Startup By Humankind's Mission To Transform Personal Care

PSFK speaks to the company's founder about how it is working to curb single-use plastic waste with a hybrid approach to refillable products like deodorant, offering subscription and a la carte options all with a community-driven message

Delivery & Logistics Bbot In-Restaurant Mobile Ordering Platform Set To Disrupt The Casual Dining Experience

In conversation with CEO Steve Simoni, PSFK finds out how the on-site food delivery platform helps customers eating out focus on socializing and less on ordering, drastically reducing wait, checkout and delivery times while cutting costs for customers and business owners alike

Interview Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

In an exclusive with PSFK, the founder of Driver 1 monthly car rental program explains how the service is specifically built around the needs of today's first-car drivers, offering them quality and affordability through flexible plans inspired by a mobile and digital-first world

Cafe & Restaurant PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Design Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Analysis Leading Food Names Like McDonald's Are Optimizing Ordering With AI Technology

From menus curated to individuals' dietary needs to offers that adjust in real time to trends and even weather patterns, here's how top food names like Sonic and THE.FIT are using AI to enable tailored food experiences

Automotive Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels