On his site, Cocks explains that the piece was create for his final degree project as a reaction to the 2008 election campaigning. On his site he says:

“Elections are run by the same guys that sell toothpaste” (Chomsky, 2005, para. 6). This project is a critical examination of the contemporary election campaign. It explores the role that the public relations industry, political consultancy firms and the media play in shaping the public perceptions of political candidates.

Joel Cocks

[via Meathaus]

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