While tattoos have been around for almost 1000 years in China, it is only in the last few years that their popularity has taken really taken off. Tim Johnson covers this trend, interviewing tattoo artists who are so busy that new customers have to make an appointment a month in advance.  The growing popularity of tattoos in China is juxtaposed with Americans, especially basketball stars, who get tattoos of Chinese characters.

In both cultures, there is an attraction to a foreign exotic aesthetic.  One of the interviewed Chinese tattoo artists explains the preferences of different demographics when choosing between Chinese versus Western aesthetics:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in