Considering how vital public transportation is to life in NYC, the MTA's recently proposed fare hikes and service cuts have many cash-strapped New Yorkers wondering how they're going to stretch their budgets to compensate if and when these changes go into effect. Still, for residents of some under-served parts of Brooklyn, their commute just got a little cheaper and a whole lot more entertaining thanks to Dollar Van Demos – an alternative transportation system with a twist. For one dollar, passengers can utilize the van service throughout various routes in the borough while local musicians, rappers and comedians give live performances to their captive audience. These ad-hoc shows are recorded and posted onto the group's YouTube page. The group describes the ride as “cheap, adventurous and now immensely entertaining” so if you're looking for a unique way to wake up that doesn't involve caffeine, there are certainly worse ways to spend a buck.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in